《电子商务》课程简介

作者: 时间:2020-03-06 点击数:

《电子商务》课程简介

课程编号:054312          课程性质:专业核心课

开课单位:管理学院        总学时:32

理论学时:32              实验学时:0

上机学时:0                学 分:2

内容简介:

《电子商务》是信息管理与信息系统专业的专业核心课。主要讲述电子商务的发展趋势、电子商务运作的社会环境和技术环境,电子商务的基本理论、电子商务信息的收集与整理方法、网络营销策略与促销方法,电子支付的理论与流程、网络交易安全基本思路与方法、物流基本原理等内容。初步培养学生独立从事电子商务活动的综合能力,并为后续课程的学习及电子商务应用能力的提高奠定知识框架。

先修课程:管理学原理》、《计算机网络、《市场营销》

撰写人:陈立军

ElectronicCommerce

Course ID:054312          Course Type:CoreCourses

Offered by(School):School of Management           Total Hours:32

Teaching Hours:32                 Experimental Hours:0

Using Computer Hours:0           Credit:2

Course Description:

E-commerce is a core courseofInformationManagement andInformationSystemsspecialty.The coursemainlyintroducesthe development trend of e-commerce, the social environment and technical environment for the operation of e-commerce, the basic theory of e-commerce, the collection and arrangement of e-commerce information, the methods of network marketing and promotion, the theory and flow of e-payment,the basic ideas and methodsof network transaction security, the basic principles of logistics and so on.Through curriculum,studentshave the initial ability to independently engage in e-commerce,andhavetheknowledge framework for the follow-up course learning andthee-commerce application capabilities improvement.

Prerequisite Course:Principles of management, Computer network, Marketing

Written by:Chen Lijun

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