《企业管理》校级线下一流课程简介

课程编号：051103        

课程性质：通识选修课

开课单位：管理学院

总学时：24

理论学时：24

实验学时：0

上机学时：0

学分：1.5

内容简介：

《企业管理》是面向全校非经济管理专业学生开设的一门通识选修课。本课程主要研究现代企业管理的基本知识、现代企业基本特征、运作规律及管理方法。通过本课程学习，使学生了解和掌握现代企业的基本概念，学习和了解现代企业管理的基本原理和概念、现代企业管理的现状及趋势，系统掌握现代企业管理的各个方面的工作内容，使学生具有运用一定的企业管理理论和方法解决实际工作问题的能力，以适应现代企业发展对于人才的需要。

本课程主要介绍企业经营活动的基本规律、现代企业管理的基本知识、基本原理和基本方法。具体内容包括：企业管理概论、决策技术、企业战略管理、生产与运作管理、质量管理、市场营销。本课程教学中，既要突出课程的理论性，又要注意理论联系实际，尽量采用多种教学手段与灵活的教学方法，并在课堂中引入一些典型的案例。本课程考核中期末考试成绩占70%，平时成绩占30%。

先修课程： 无

撰写人：杨静 刘岩 高艳慧

COURSE Enterprise Management

Course ID: 051103  

Course Type: General elective course

Offered by(School): School of Management, Department of Business Administration

Total Hours: 24

Teaching Hours: 24  

Experimental Hours: 0

Using Computer Hours: 0

Credit: 1.5

Course Description:

Enterprise Management is a general elective course for non economic management students in the whole school. This course mainly studies the basic knowledge of modern enterprise management, the basic characteristics, operation rules and management methods of modern enterprises. Through this course, students can understand and master the current situation of modern enterprise development, learn and understand the basic principles and concepts of modern enterprise management, the current situation and trend of modern enterprise management, then systematically grasp the work content of all aspects of modern enterprise management, and have the ability to solve practical work problems with certain enterprise management theories and methods, so as to meet the needs of modern enterprise development for talents.

This course mainly introduces the basic rules of business activities, the basic knowledge, basic principles and basic methods of modern enterprise management, including: the introduction of enterprise management, decision-making technology, enterprise strategy management, production and operation management, quality management, and marketing. In the course of this course, we should not only highlight the theoretical nature of the course, but also pay attention to the theory and practice, try to adopt various teaching methods and flexible teaching methods as far as possible, and introduce some typical cases in the classroom. In the course examination, the final exam results accounted for 70%, and the usual grades accounted for 30%.

Prerequisite Course: None

Written by: Yang Jing   Liu Yan  Gao Yanhui