《市场营销学》校级线下一流课程简介

课程编号：056208

课程性质：学科基础平台课

开课单位：管理学院

总学时：40

理论学时：40

实验学时：0

上机学时：0

学分：2.5

内容简介：

本课程是为管理类专业开设的一门学科基础平台课，是一门建立在经济科学、行为科学和现代管理理论基础之上的应用科学。该课主要讲授内容包括：市场营销理论、营销环境、STP战略以及营销组合策略等内容。通过本课程的学习，学生能够掌握市场营销学的基本理论和方法，应用课程知识，分析实际营销问题。培养学生发现问题、分析问题和解决问题的能力。教学中运用讲课堂讲授、案例讲解、习题练习、课堂提问以及任务驱动等方法。

本课程在培养方案中是考试课，考试方式是闭卷，考核成绩的评定采用百分制，考核环节由平时成绩（包括作业、出勤、课堂参与度（发言讨论等））和结课考核等2部分组成，占比分别为50%和50%。

先修课程：宏微观经济学、管理学原理

撰写人： 许益峰、乔蓓

Marketing

Course ID:056208

Course Type:Basic subject platform course

Offered by(School):school of management

Total Hours:40

Teaching Hours:40

Experimental Hours:

Using Computer Hours:

Credit:2.5

Course Description:

This course is a basic course for management majors. It is an applied science based on economic science, behavioral science and modern management theory. The main contents of this course include: marketing theory, marketing environment, STP strategy and marketing mix strategy. Through the study of this course, students can master the basic theories and methods of marketing, apply the course knowledge and analyze the actual marketing problems. Cultivate students' ability to find, analyze and solve problems. In the teaching, the methods of classroom teaching, case explanation, exercises, classroom questioning and task driving are used.

In the training program, this course is an examination course, and the examination method is closed book. The assessment results are evaluated by the hundred point system. The assessment link is composed of two parts: the usual results (including homework, attendance, classroom participation (speech and discussion, etc.) and the end of the course assessment, accounting for 50% and 50% respectively.

Prerequisite Course:Course one Macroeconomics and Microeconomics、Course two Principle of Management Science

Written by:许益锋、乔蓓